Client Segment Marketing Lead
Job Summary Ensures delivery of Enterprise Marketing across assigned client segments - both new and existing - to position the BV brand and sell our full portfolio of solutions to contribute to top and bottom- line growth by filling the sales funnel with qualified leads. Serves as the primary Marketing partner for assigned segment/s. Key Responsibilities Implement and manage enterprise marketing strategy at the segment and sub-segment level Convert client facing segment strategies and plans into marketing plans to reach existing & new clients and new markets Develop and apply value propositions for Client types for selling a full portfolio of Solutions across existing and new clients Design, build and project manage planned and ad-hoc marketing campaigns for portfolio offerings drawing on the Solutions Marketing resources Identify, evaluate, plan, and fulfill event, sponsorship and advertising opportunities in coordination with External Affairs Ensure brand management during tactical execution of all client facing marketing efforts Plan, schedule, manage and promote content through social media channels aligned with External Affairs/Social Media Plan, manage, and develop thought leadership content for key campaign initiatives Plan and actively manage budgets for events, associations, advertising, and creative production that support client and market goals Plan, manage, analyze and qualify lead generation results in conjunction with Demand Gen team. Support development of Account Management Plans specific to the client type. Management Responsibilities Individual Contributor Preferred Qualifications Strong track record of integrated marketing in a B2B environment, particularly in a services industry. Familiarity with energy and industrial manufacturing markets. Experience with integrated marketing approach to define and differentiate offerings to existing and new clients. Proven ability to demonstrate geographic and cultural awareness and understanding of planned campaigns to reach diverse client types. Preferred Competencies Strong messaging and presentation skills. Experience in Marketing team leadership. Ability to strategically plan and demonstrate creativity in both messaging and design for Marketing campaigns. Global experience. Strong collaboration and teamwork. Minimum Qualifications Bachelor's degree, with 10
years of corporate and/or agency Marketing experience. Experience leading a diverse team for a global organization. Demonstrated ability to develop innovative and creative marketing campaigns. Understanding of an integrated marketing mix to support digital and traditional marketing efforts. All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following:
criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations. Work Environment/Physical Demands Typical office environment. Competencies Salary Plan MAC:
Marketing & Communications
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
years of corporate and/or agency Marketing experience. Experience leading a diverse team for a global organization. Demonstrated ability to develop innovative and creative marketing campaigns. Understanding of an integrated marketing mix to support digital and traditional marketing efforts. All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following:
criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations. Work Environment/Physical Demands Typical office environment. Competencies Salary Plan MAC:
Marketing & Communications
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
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